Created in May 2006, Marketing Voices is a weekly podcast focusing on how social media is impacting marketing for businesses worldwide. Host Jennifer Jones interviews leading marketers and business executives who are changing the marketing landscape.
Posted by Jennifer Jones at September 2nd, 2010
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A polymath is someone who excels in many disciplines. Lots of technology and biotech people are polymaths. Author Vinnie Mirchandani describes the characteristics of them and how he views their personalities. He tells me the advice he would offer to today’s teen or college student is to stay curious and aim high. Great thoughts from this successful author. A different type of interview for Marketing Voices but well worth the listen.
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Filed in: Marketing Voices. Tags: Greek For Renaissance Man, Polymath, Vinnie Mirchandani.
Posted by Jennifer Jones at August 17th, 2010
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Mark Gaydos, VP of Worldwide Marketingof VirtuOz discusses the power of virtual agents and future trends for their use in marketing. Gartner is predicting that the virtual agent market will hit $180M in 2010 and VirtuOz is a provider of the artificial intelligence technology that makes them a leader in the space.
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Filed in: Marketing Voices. Tags: Artificial Intelligence Chatbot, Intelligence Technology, Mark Gaydos, Sales Agents Solutions, Self Service Agent Services, Virtual Agents, Virtual Call Center, Virtual Customer Service Support, VirtuOz.
Posted by Jennifer Jones at August 9th, 2010
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Vocus, a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Despite the heavy competition in the marketplace, the product is doing well. I caught up with Kye Strance and discussed the new product, its target audience and how it’s selling.
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Filed in: Marketing Voices. Tags: Kye Strance, Social Media Monitoring, Vocus.
Posted by Jennifer Jones at August 2nd, 2010
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Lead generation is the top priority for marketing executives. Virtual events are the best way to get leads according to a Unisfair marketing study. Unisfair is a virtual event and environment company and recently talked to Marketing Voices. We discussed the difference between a virtual event and a webinar and how companies are using virtual events today. Joerg Rathenberg, the Senior Director of Marketing told me that companies like Oracle and Novartis are seeing impressive sales leads from virtual events. Unisfair is backed by Sequoia Capital and other venture firms.
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Filed in: Marketing Voices. Tags: Joerg Rathenberg, Lead generation, Novartis, Oracle, Sequoia Capital, unisfair, virtual events, webinar.
Posted by Jennifer Jones at July 18th, 2010
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Bruce Temkin, customer service expert and head of his own consulting firm, Temkin Group talks about his newest findings from his research. Formerly a Forrester Research expert, Temkin now is discussing what the current state of customers (broadly speaking) is. He looked at the megatrends affecting customer service over the next five years and has a prescription for success which he discusses. Within a few years, he believes social media won’t be a differentiator for businesses.
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Filed in: Marketing Voices. Tags: Bruce Temkin, Customer Service Megatrends, Temkin Group.
Posted by Jennifer Jones at July 16th, 2010
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Brian Solis, social media guru tells how he qualifies a brand in the social media realm. He took a page from the world of psychology to define the voice, personality and criteria of a brand. Check out his book Engage! and learn what you need to do to establish the rules of engagement.
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Filed in: Marketing Voices. Tags: Brian Solis, Engage: The Social Media Style Guide.
Posted by Jennifer Jones at June 24th, 2010
I found this infographic well constructed and informative. David Steel is a speaker, author and coach in social media, and commissioned this work. Feel free to share it with your followers and friends.
Via: The Steel Method
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Filed in: Marketing Voices. Tags: David Steal, Social Media For Business, The Steel Method.
Posted by Jennifer Jones at June 15th, 2010
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Obama got elected for his open leadership style. No matter what your political leanings, people in marketing have to admire how he used social marketing and open leadership to get elected. Charlene Li Founder of Altimeter Group and her latest book called Open Leadership discusses Obama’s style of leadership, and a couple of companies’ style including Cisco, and Apple. Charlene also gives her perspective on leadership in China.
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Filed in: Marketing Voices. Tags: Altimeter Group, Apple, Charlene Li, Cisco, Obama, Open Leadership.
Posted by Jennifer Jones at June 13th, 2010
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Charlene Li, Founder Altimeter Group, describes how important it is for leaders to have a sandbox covenant. She also describes the steps for an open environment with me. Her latest book, Open Leadership is a best seller in the first month of its release.
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Filed in: Marketing Voices. Tags: Altimeter Group, Charlene Li, Open Leadership, Sandbox Covenant.
Posted by Jennifer Jones at June 11th, 2010
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In her new book called Open Leadership, Charlene Li Founder of Altimeter Group discusses the importance and difficulty of being open as a leader. In this first of three podcasts, we delve into what it means to be an open leader. Can open leadership be learned, and will GEN Y change the way corporations are run because they are more transparent are some of the topics we tackle.
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Filed in: Marketing Voices. Tags: Altimeter Group, Charlene Li, Open Leadership.
