Seagate’s Social Media Strategy: Doing It Right
Get the Flash Player to see the wordTube Media Player.
Seagate Technology’s James Druckrey, senior vice president and general manager, branded solutions speaks out on how Seagate is viewing social media. He speaks to Jennifer Jones about why the company decided to set up a social media budget, what social media entails within Seagate, how the firm plans to use the media and how management measures its success.
Related posts:
- How to Implement a Corporate Social Media Strategy PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the blogosphere, participating in the conversations, and building a community are...
- Paula Drum and Social Media Programs Success Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells Jennifer Jones, one of...
- Big Fix’s David Appelbaum: Increasing A Company’s Valuation By Integrating Social Media And Mainstream Media Building a company’s valuation is instrumental to a company’s success. Using marketing communications techniques by integrating social media with traditional media is one way to build a better brand and value. Big Fix’s Senior Vice President of Marketing, David Appelbaum, knows how to create innovative, powerful programs and shares his...
- On Social Media: Marketing Wizard Guy Kawasaki Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains what is important about social media, how he plans to...
- BigFix Wins Big by Creating Innovative Social Media Campaign It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX’s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential candidate, Ray Hopewood, and making him real through Facebook, Flickr...
This entry was posted on Sunday, October 15th, 2006 at 10:21 pm and is filed under: Uncategorized. Tags:.
Web Strategy by Jeremiah » Answering questions about Podtech, Also the view from an Outsider going In. Says:
November 21st, 2006 at 3:00 am
[...] “Social Media eh?” I give the example of how Seagate has shifted it’s advertising and marketing dollars to Podtech. Listen to this podcast to hear more about their strategy, smart folks. Companies big companies like Sun, Dell, Hitachi, Microsoft are using these tools (and creating budgets) to reach out to customers, but of course it comes down to trust. [...]