On Social Media: Marketing Wizard Guy Kawasaki
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Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains what is important about social media, how he plans to monetize his blog and his plans for his next book.
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This entry was posted on Sunday, January 14th, 2007 at 7:00 pm and is filed under: Uncategorized. Tags:, Apple, blogger, CMO, Guy Kawasaki, Silicon Valley, social media, venture capitalist.
Guy Kawasaki on Marketing Voices » Personal Insights on Web 2.0, Blogging, and Business Says:
January 14th, 2007 at 10:19 pm
[...] Guy Kawasaki is Jennifer Jones’ latest interviewee for Podtech’s Marketing Voices. Guy dives into social media and talks a bit about the book he is presently writing, tentatively titled “How to Change the World” (how many of you noticed that he changed the name of his blog to reflect this title?). I guess it’s no longer a secret that Guy is one of my favorite bloggers. [...]
Jon Says:
January 15th, 2007 at 12:12 pm
If you’ve never read/heard Guy before, do yourself a favor and pick up a book from Amazon and/or your local library. His insight into the impact of marketing on the tech world is so spot-on that it’s scary.
TDavid Says:
January 15th, 2007 at 8:21 pm
Seems like Guy subscribes to the other ways to make money from blogging than advertising meme.
What was the background sound around 10min in? Does Guy have birds or something?
jennifer jones Says:
January 17th, 2007 at 10:34 pm
The sound is actually Guy’s kids outside the house making noises like birds and then
they ran inside. The interview was done inside Guy’s house.
Jake McKee Says:
January 19th, 2007 at 11:44 am
Once again, it’s fantastic to hear Guy speak in his casual, smart way!
이거 무슨 말인지 이해하시는 분? | 태우’s log - web 2.0 and beyond Says:
January 29th, 2007 at 6:48 am
[...] p.s. 오늘 들었던 Guy Kawasaki의 파드캐스트에서 그가 했던 말이 유난히 머리에 남는다. “수억짜리 새우 칵테일 파티를 열면서 기자 간담회나 통해서 메세지를 전달하려고 하는 CEO 밑에서 일하는 CMO (Chief Marketing Officer)는 그냥 일 때려쳐야 한다. 그 포지션에 더 이상 남아있을 필요가 없다.” [...]
Enterprise Internet Strategy, Part 1 : Executive 2020 Says:
July 7th, 2009 at 5:00 am
[...] It is our opinion at Executive 2020 that most marketing and corporate communications groups have not fully embraced what has happened with the internet. Why do we believe this? One reason is many are still organized the same way today as before the internet age started. If a company still has separate marketing, investor relations, and corporate communications departments it is our opinion they do not fully understand the opportunity that the internet offers and is missing a competitive advantage. In part 2 we will dig into this issue in detail and describe what we believe should be the organization of the future pertaining to these three departments. In the meantime enjoy this podcast below with Guy Kawasaki as a primer. Link to Resource [...]