Comments on: Building a Corporate Culture for Social Media

By: jennifer jones

jennifer jones — Thu, 01 Feb 2007 18:14:33 +0000

When talking to Jennifer McClure, i was thinking the same–it all seems so obvious. But as in any educational process..the obvious bears repeating time and time again. Thanks for the comments.

By: Jeremiah Owyang

Jeremiah Owyang — Thu, 01 Feb 2007 17:55:50 +0000

Ken, Jason, good running into you both over here.

Yes, Jen(s) are both great!

There’s a new dawn out there for marketers, those that embrace using these wonderful tools will shine, and the community will embrace.

By: Jason Van Orden

Jason Van Orden — Wed, 31 Jan 2007 04:39:15 +0000

We’ve all heard that marketing is a conversation. We also hear in communications classes that the most important part of a conversation is listening.

So it makes sense perfect sense that a culture of listening would have to underlie any success in using social media to market.

That seems so simple, but until I heard Jennifer talk about listening, it hadn’t quite gelled in those terms.

Thanks for the great content.

By: Ken Kaplan

Ken Kaplan — Mon, 29 Jan 2007 07:15:01 +0000

Wow! Fascinating to see a non-profit group dedicated to snuffing out fear and encouraging corporations to become more trustful and open. This is an approach that helps us all reach new heights. It’s how we parent our children, it will help our country behave better and it will help people bring more benefits to companies and the world! Thanks for this Podcast. It captures beliefs, feelings and notions many of us have been expressing for several years now. We’re becoming better listeners and things are looking brighter every day!

By: Dave’s Whiteboard » Blog Archive » Big business and blogs

Dave’s Whiteboard » Blog Archive » Big business and blogs — Mon, 29 Jan 2007 06:15:31 +0000

[...] On Guy Kawasaki’s blog, I found a link to a podcast interview with PodTech’s Jennifer Jones talking to Jennifer McClure of the Society for New Communications Research. [...]