Of China’s more than 120 million Internet users, 43 percent are using online message boards, 76 million are using online video sharing sites and 24 percent are using blogs. Social media is alive and well in China, says CIC CEO Sam Flemming. CIC is the leading Internet word-of-mouth consulting firm in China. But is it a culture one where listening is promoted, and relationships are encouraged? How do companies “do” social media in China? What works best for American companies trying to use social media in China? Flemming speaks with Marketing Voices’ Host Jennifer Jones about the Net culture in China, and what it means for American marketers.

Related posts:

1. Teens and Social Media Ninety-three percent of all teens are online today, and 55 percent of all teens online use social networking sites. Girls use social media more than boys. Pew Senior Research Specialist Mary Madden knows all about teens and how they are working the web. Email is considered the “old way” to...
2. The Do’s And Don’t’s Of Using Web Video To Build Your Brand: Ceo Of Fliqz In these recessionary times, marketers are looking for ways to get brand connection but not spend lots of money doing it. Fliqz, offers a plug and play video solution and is a good company to check out. Benjamin Wayne the CEO and I discussed how video is the third form...
3. Technorati: The Focus Group for the Web Dave Sifry, CEO of Technorati, is the recognized authority about what is happening on the Web at any one moment. He tells how Technorati is changing the news cycle. One way to think of it is this way: instead of a 24-hour turnaround between an event and its coverage (and...
4. Setting Up The Blog: Insights from Six Apart The benefits of blogging are evident to marketing professionals but how to set up the blog can seem foggy to many. Michael Sippey, General Manager TypePad for Six Apart the premier blogging service for professionals and small business explains how blogs are constructed. Michael Sippey has been publishing online since...
5. Steve Rubel: Edelman’s Digital Maven Talks of Communicating in the Age of Streams Digital technologies in people’s personal lives is carrying into the workplace and vice versa. It’s hard to separate the two says Senior VP of Edelman Public Relations, Steve Rubel. The competition to capture peoples’ attention is at an all-time high and continues to grow. The average American now visits 111...

This entry was posted on Sunday, February 11th, 2007 at 10:00 pm and is filed under: Uncategorized. Tags:.