Lisa Stone, co-founder of BlogHer, knows tons about how to build a social media network. She’s launched many blog networks and interactive programming for national brands, including Hearst and Rodale magazines. Talking with Jennifer Jones at the New Communications Forum in Las Vegas, Stone tells Jones all about BlogHer and what women want in social communication. They discuss the potential for Hillary Clinton to win the election and the power of women in politics today.

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1. The Use of Social Media in the Political Realm Politics will lead the way in new marketing techniques, according to Peter Leyden, director of the New Politics Institute. Leyden, who used to be the editor for WIRED Magazine, is now with a think tank for politics funded by prominent venture capitalists. The use of social media will help decide...
2. David Weinberger On Social Media and Changing Communications David Weinberger is co-author of Cluetrain Manifesto. In this podcast, Weinberger discusses the ways in which business will work in the newly connected marketplace. Speaking at the New Communications Forum in Las Vegas, Weinberger believes that a generational shift has to occur before marketing really changes and adopts social media....
3. Podcasting Power: Intel’s Innovative Use of Social Media Bill Kircos, Consumer and Enterprise Communications Manager of Intel, explains how Intel’s passionate personalities and experts use podcasting to share stories about Intel’s newest technologies. Kircos discusses how social media has recalibrated the perception of Intel’s brand. More Marketing Voices ...
4. Former Organic CEO Mark Kingdon On the Power of Persona In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon,...
5. Gaining Power and Influence in the Marketing Role Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with numerous marketers from leading companies – such as IBM, Wells Fargo, Microsoft...

This entry was posted on Sunday, March 18th, 2007 at 7:30 pm and is filed under: Uncategorized. Tags:.