Social Networking is Like Air Says Market Guru Charlene Li
Get the Flash Player to see the wordTube Media Player.
Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace social networking will lose their competitive edge. Li describes how GM is a leader in social media and how Google and Apple fit into the social media environment. Li also talks to Jones about her upcoming book, Groundswell.
Related posts:
- Forrester’s Josh Bernoff on Social Media in a Recession Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and what...
- Social Networking Predominant Activity for More Global Internet Users Research analyst Adam Wright says a new study by Paris-based Ipsos Insight Research shows that social networking sites like MySpace, Facebook, Mixi and Cyworld have emerged as major factors in the culture of communication for adults around the world. Even in lesser-developed markets, video sharing and on-line capability is affecting...
- Market Guru Believes SAAS is Strategic Weapon for Companies Mike Mankowski, vice president and senior analyst for Tier 1 Research, believes SAAS is the future for companies who want to implement more efficient, cost effective software solutions. Defining what SAAS is and what the future trends are, Mankowski talks to Jennifer Jones at SAAScon, the California software-as-a-services conference. This...
- Marketing Guru Regis McKenna On the Power of Social Media Marketers are still doing marketing like they were 15 years ago and it is time to adopt social media in a big way and learn the tools says renowned marketer Regis Mckenna. Access is replacing broadcast and people want to connect to each other and this is true in every...
- Charlene Li on Open Leadership: The Sandbox Covenant – Part 2 of 3 Charlene Li, Founder Altimeter Group, describes how important it is for leaders to have a sandbox covenant. She also describes the steps for an open environment with me. Her latest book, Open Leadership is a best seller in the first month of its release. ...
This entry was posted on Sunday, April 15th, 2007 at 8:11 pm and is filed under: Uncategorized. Tags:.
» Frequent social media users more likely to shop online :: The Social Media Experience :: Says:
July 3rd, 2007 at 8:49 pm
[...] In an April ‘07 episode of Marketing Voices with Jennifer Jones, Charlene Li stated that in the very near future “social networking will be like air”. [...]
Davezilla Says:
July 5th, 2007 at 12:42 pm
Well, I’d like to correct Charlene in that it was Campbell-Ewald, the advertising agency for Chevy, that came up with the Tahoe Apprentice campaign, not GM. I know, I helped with the information architecture for the Apprentice site. ;^)
SIG-III Blog » Blog Archive » Why should we talk about (international) social networking? Says:
August 7th, 2007 at 10:45 pm
[...] There’s been an ongoing discussion about whether social networking is a passing fad or a form of connection that is here to stay – and if it is here to stay, how pervasive or inconsequential it will be, and what it will look like as social networking applications continue to develop and reinvent themselves. The single most significant expression I’ve seen of this outstanding question comes from a discussion on the ACRLog, the blog of the Association of College and Research Libraries. In discussing David Bickford’s assertion in this thread that the 1970s notion of library service done over CB radio was a passing fad, Marc Meola asks if Web 2.0 services such as social networking are a fad or something that is here to stay. Two people responded that certain aspects of Web 2.0 are fads while other aspects will stick around. But a recently minted librarian named Michael C. Habib commented that MySpace and Facebook are 2.0 as it gets and it would be hard to argue that they have only been picked up by tech geeks. Those services also incorporate blogging, commenting, and photo sharing. Wikipedia, E-Bay, and Craigslist are also 2.0 as it gets. These are just a couple of examples, but the idea is that 2.0 is already mainstream and well entrenched in peoples daily use of the internet. Sites like Flickr might point to a newer breed of 2.0 technologies, but 2.0 is here to stay. Agreeing with Habib, I wrote that As the introduction of the Internet to a mass audience in the 1990s showed, it is in a library’s interest to pay attention to disruptive technologies. I would rather be guilty of paying attention to a fad than missing out on the “next big thing” — and 2.0 continues to demonstrate day by day that it is anything but a passing fad. Other voices have echoed this thought when discussing social networking services explicitly. Forrester Research’s Vice President and Principal Analyst Charlene Li famously described social networking as being “like air.” Jenny Levine at the Shifted Librarian wrote in March of this year that Hopefully it is becoming clearer that we [as LIS professionals] need to pay attention to virtual worlds because they are going to be a part of our collective, professional future. It’s up to each of us individually how much of a role it will play in our personal lives, just as we make decisions about books, television, the internet, parties, movies, parties, etc. are, but between Sony’s plans, the BBC’s forthcoming online children’s world, Second Life, There, and other virtual spaces, we’re seeing further illustrations of why librarians need to understand how cultures and interactions work in these spaces for our professional lives. [...]
SIG-III Blog » Blog Archive » Why should we talk about (international) social networking? Says:
August 7th, 2007 at 10:47 pm
[...] Other voices have echoed this thought when discussing social networking services explicitly. Forrester Research’s Vice President and Principal Analyst Charlene Li famously described social networking as being “like air.” Jenny Levine at the Shifted Librarian wrote in March of this year that [...]