Video’s Importance in Marketing
Get the Flash Player to see the wordTube Media Player.
Darren Aftahi, vice president of Equity Research at ThinkEquity Partners, believes video’s use today is just in its infancy, and that the impact for marketers is unlimited. He says the Internet will become the broadcast market of choice, and text search will turn into video search. If he’s right, and video is more viral than audio, then marketers will need to understand its power.
Related posts:
- Understanding the Importance of Facebook for Marketers Facebook is the future. This is according to many analysts and Web experts. Jeremiah Owyang, an analyst with Forrester Research, believes in the power of Facebook. Jeremiah tells Marketing Voices’ Jennifer Jones how the site works, and how communities are forming there. Marketers need to understand the opportunities that are...
- The Do’s And Don’t’s Of Using Web Video To Build Your Brand: Ceo Of Fliqz In these recessionary times, marketers are looking for ways to get brand connection but not spend lots of money doing it. Fliqz, offers a plug and play video solution and is a good company to check out. Benjamin Wayne the CEO and I discussed how video is the third form...
- Ustream Live Interactive Video Provides Marketers New Global Broadcast Chris Yeh, CEO of USTREAM, tells Marketing Voices’ Jennifer Jones how marketers can reach new audiences with live video. Deeper branding occurs with the ability to interact with live TV for a greater level of engagement. Here, Yeh exclusively announces a new contest USTREAM has with Warner Brother records. With...
- Optimizing The Media Mix: Steve Kerho Of Organic Understanding the media model today to get the best ROI is a marketer’s main role. What is the right model to go to market? Steve Kerho, Senior VP of Organic, a digital marketing agency, whose job is to understand analytics, media and marketing optimization talked to Jennifer Jones about how...
- Channels.com: Video Syndication Tools for the Web Web video publishers need to build communities of subscribers and video is becoming the preferred means for visual communications. Channels.com just announced a series of enhancements that make it easier than ever for people to subscribe to video feeds and video podcasts. Marketing Voices talked to Sean Doherty, President and...
This entry was posted on Sunday, May 27th, 2007 at 10:06 pm and is filed under: Uncategorized. Tags:.
N. Venkatraman Says:
May 29th, 2007 at 7:20 am
I have to agree with this assessment. Humans are visual and that is one of the reasons that 30-scond video ads have been around for a longtime. Google made text search mainstream and now is embarking on video (YouTube is simply a first step, I believe) and video-ads will overtake text ads in the near future as bandwidth becomes available and the always-on-generation will expect personalized videos of all kinds. Creative marketing will be based on powerful imagery that will be shared by consumers within their community (in addition to participating in creating it as well). In the near future, I expect to see custom-videos just as custom text ads are commonplace today.
vidavee.blog » Video more viral than audio? Says:
May 30th, 2007 at 9:30 am
[...] From PodTech [...]
upNext Blog » Video’s Importance in Marketing Says:
May 30th, 2007 at 2:28 pm
[...] From the Podtech network, this is an interview with Darren Aftahi, vice president of Equity Research at ThinkEquity Partners. He’s in the business of looking at online trends for investment banks and venture capital firms. [...]