The Use of Social Media in the Political Realm
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Politics will lead the way in new marketing techniques, according to Peter Leyden, director of the New Politics Institute. Leyden, who used to be the editor for WIRED Magazine, is now with a think tank for politics funded by prominent venture capitalists. The use of social media will help decide the outcome of the election and will drive how social media will be used by corporations and other entities, Leyden believes. Jennifer Jones and Leyden discuss the techniques that will change the way politicos campaign.
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- Marketing Guru Regis McKenna On the Power of Social Media Marketers are still doing marketing like they were 15 years ago and it is time to adopt social media in a big way and learn the tools says renowned marketer Regis Mckenna. Access is replacing broadcast and people want to connect to each other and this is true in every...
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- Social Marketing Metrics: Insights From A Corporate VP Given his experience in social media marketing, Vice President David Appelbaum of Big Fix tells Marketing Voices listeners about social media metrics. For the second week in a row, Appelbaum is back on the show to explain how best to gauge the success or failure of a social media campaign....
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This entry was posted on Monday, June 18th, 2007 at 12:01 am and is filed under: Uncategorized. Tags:.
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