Chris Yeh, CEO of USTREAM, tells Marketing Voices’ Jennifer Jones how marketers can reach new audiences with live video. Deeper branding occurs with the ability to interact with live TV for a greater level of engagement. Here, Yeh exclusively announces a new contest USTREAM has with Warner Brother records.

With recent changes to the PodTech site, we had to change how we feed Marketing Voices to iTunes. Those of you who have been listening to Marketing Voices, in order to correctly get the audio-only feed, should click here to subscribe

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1. Politics and Social Media: Insights for Marketers Given the recent Democratic debate and John Edwards’s decision to use USTREAM to talk to his supporters, marketers should be paying more attention to how politicians are adopting social media, creating new avenues for conversation. Michael Cornfield, adjunct professor of Political Management at George Washington University and a leading expert...
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This entry was posted on Monday, June 25th, 2007 at 6:01 am and is filed under: Uncategorized. Tags:.