Ebay, Intuit, Campbell Soup and Mini Cooper all are using social media to help drive their marketing. Peter Friedman, CEO of LIVEWORLD tells Marketing Voices how mapping communities to brands and moderating the conversations these brands are having are driving connections marketers never before believed could happen. Friedman tells Jennifer Jones all about LIVEWORLD’s best practices using social media.

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This entry was posted on Sunday, July 1st, 2007 at 8:00 pm and is filed under: Uncategorized. Tags:.