David Meerman Scott is a newly-minted author whose book, The New Rules of Marketing and PR, is tops on Amazon business books. Scott stresses that content is king when it comes to making a blog or podcast successful today.

Scott also tells Marketing Voices that you have to know your target audience and write for that audience. His third most relevant prediction is that social media is making marketing and PR work together more closely because the boundaries between the two are now fading fast.

The book is a great read. For his own campaign in launching the book, Scott pioneered a strategy that no one has used before. He named more than 150 marketing and PR bloggers in the acknowledgements of his book and included their blog URLs. Needless to say, many of the bloggers wrote about his book and, voila, he received free promotion.

Scott outlines in his book how to engage an online community. Lots of good tips.

Related posts:

1. Social Marketing Metrics: Insights From A Corporate VP Given his experience in social media marketing, Vice President David Appelbaum of Big Fix tells Marketing Voices listeners about social media metrics. For the second week in a row, Appelbaum is back on the show to explain how best to gauge the success or failure of a social media campaign....
2. Blogging Evangelism Advice From Guy Kawasaki Well-known blogger, marketer and venture capitalist Guy Kawasaki, gives tips on how to write a great blog and discusses how he became ranked as blogger number 24 on Technorati. Speaking from his home in California, he meets with Marketing Voices’s Jennifer Jones and notes that he spends 2-3 hours a...
3. Inside The Elf Yourself Marketing Campaign Success Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to see). Bob...
4. Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life Guy Kawasaki is one of the most well known marketers in the world. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught him at his home and discussed the new book and Guy’s favorite chapter on entrepreneur’s lies. Jones...
5. Intel’s Online Strategist’s Insights Into Community Building Bob Duffy, Intel’s Online Community Strategist reveals the ins and outs of launching Intel’s community site for the IT audience. He talks to Jennifer Jones and tells her how he worked the idea throughout the organization, sharing strategies he used to launch the initiative. For more information, check out: ...

This entry was posted on Sunday, July 22nd, 2007 at 7:30 pm and is filed under: Uncategorized. Tags:.