Hypertargeting: Myth or Reality?
Get the Flash Player to see the wordTube Media Player.
Rex Briggs, CEO and founder of Marketing Evolution, tells Jennifer Jones zhow marketers can find the true fans of their brand, which is what hypertargeting is all about. Briggs tells Marketing Voices how to use natural language and technology to find the core group of people who matter.
Related posts:
- Marketing Guru Regis McKenna On the Power of Social Media Marketers are still doing marketing like they were 15 years ago and it is time to adopt social media in a big way and learn the tools says renowned marketer Regis Mckenna. Access is replacing broadcast and people want to connect to each other and this is true in every...
- Obama, Apple, Cisco and Charlene Li of Altimeter Group on Open Leadership – Part 3 of 3 Obama got elected for his open leadership style. No matter what your political leanings, people in marketing have to admire how he used social marketing and open leadership to get elected. Charlene Li Founder of Altimeter Group and her latest book called Open Leadership discusses Obama’s style of leadership, and...
- Scout Labs Introduces New “Listening” Product: Affordable for Small Businesses For $250 month for monitoring 25 communications, Scout Labs now has a SAAS product for anyone who wants to listen to their brand online. Marketing Voices spoke to Jenny Zeszut, CEO of Scout Labs to hear how customers like Stub Hub and Netflix are helping their brand positions. The product...
- ELEMENTS OF INFLUENCE: Making Plays in Social Marketing? Alan Kelly, CEO and founder of The Playmaker’s Standard, LLC and newly minted author of the book called the Elements of Influence suggests to MV host Jennifer Jones that what social media lacks is a coherent vocabulary/lexicon and ultimately playmaking ability for dissecting spin that is in the blogsphere. Playmaking,...
- Gabe Rivera: Founder of Techmeme Techmeme Founder Gabe Rivera is considered one of the Web’s top fifty most important people. He speaks with Marketing Voices about how Techmeme harnesses the blogosphere to connect users with the biggest stories of the moment. Known as the “go-to” place for technology news, Rivera talks about his role as...
This entry was posted on Sunday, September 9th, 2007 at 7:30 pm and is filed under: Uncategorized. Tags:, hypertargeting, Marketing Evolution, Rex Briggs.
