New Study Provides Insights on Corporate Social Media Trends
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Blogs and discussion boards are being used the most by corporate marketers. So says a new study directed by Prospero Technologies founder, Rusty Williams. Talking to Marketing Voices’ host Jennifer Jones, 31% of corporate marketers plan to spend more on social media in 2008; 35% have seen a positive return on investment from social media, but 41% don’t really know how to measure that ROI other than by engagement. The study is available at:
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This entry was posted on Monday, October 29th, 2007 at 12:01 am and is filed under: Uncategorized. Tags:, Corporate Social Media, Prospero, Rusty Williams, Social Media Trends.
Maura McNulty Says:
November 1st, 2007 at 11:33 pm
Social media – Facebook, LinkedIn, blogging, (next gen Twitter, Utterz, etc)connects people without intermediaries through their interests. Social networking’s been about who you know, what you know and where you are. To riff on Scott McNealy’s old line, now the media is the network. With new tools, professionals and consumers alike can make buzz.. Marketing and PR have changed at the very core. I think micromedia, the demi-media will catch on fire with the corporate B2B set. Corporate clients, GM itself, not the Chevie car customer, will use demi-snips to pave the way to richer private exchange. for important clients.
Task Force on Social Networking Software » Can you put a rainbow in your pocket? Measuring social media Says:
October 22nd, 2008 at 3:43 pm
[...] we getting anything out of this? What’s the return on investment (ROI)? In a Prospero social media survey of large corporations, 41% don’t really know how to measure that ROI other [...]
NetDirectBusiness » How Marketers are Using Facebook: New Study by Marketing Profs Director of Research Tim McAtee – Part 2 Says:
February 13th, 2010 at 1:58 am
[...] New Study Provides Insights on Corporate Social Media Trends [...]