It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX’s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential candidate, Ray Hopewood, and making him real through Facebook, Flickr and other online marketing techniques, BIGFIX ended up landing more than two million dollars in sales and a front page story in the New York Times, National Public Radio and the SF Chronicle.

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This entry was posted on Monday, November 5th, 2007 at 12:01 am and is filed under: Uncategorized. Tags:, BIGFIX, David Appelbaum, Rassak Experience, Ray Hopewood.