Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no rules for use of Twitter and that marketers should be enormously creative when devising a social media strategy to use microblogging. Kim’s Forrester report is available at:

www.forrester.com/marketingvoices.

Kim’s blog is:

ww.beingpeterkim.com

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This entry was posted on Monday, December 10th, 2007 at 12:44 am and is filed under: Uncategorized. Tags:, Forrester, Jennifer Jones, Marketing, Marketing Voices, Microblogging, Peter Kim, social media, Twitter.