Marketing Voices caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman shares his thoughts on how he views “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.

Related posts:

1. Digital Versus Traditional Advertising: Bill Predmore of POP Gives His Perspective What does 2010 look like for digital advertising? How will it fare compared to traditional ads? I asked Bill Predmore President of POP agency for his predictions. He believes marketers are definitely going to spend more on ads in 2010 and feels social media is still growing in its impact...
2. Citizen Journalism: Evolving Relationship Between the Press and the Public Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists – citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with millions...
3. Big Fix’s David Appelbaum: Increasing A Company’s Valuation By Integrating Social Media And Mainstream Media Building a company’s valuation is instrumental to a company’s success. Using marketing communications techniques by integrating social media with traditional media is one way to build a better brand and value. Big Fix’s Senior Vice President of Marketing, David Appelbaum, knows how to create innovative, powerful programs and shares his...
4. Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News Community On The Web Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles mentions how Walgreens...
5. Cole Bader, Partner for Mergers and Acquistions of Thomas Weisel Partners offers Tips on Exit Strategies Jennifer Jones of PodTech and Cole Bader discuss how private companies which are seeking an exit need to market their company. Badar offers insights into the exit process. Packaging a company as a market leader by thinking small and owning a niche is one tip offered by the 14-year veteran...

This entry was posted on Sunday, January 20th, 2008 at 11:28 pm and is filed under: Uncategorized. Tags:, BlogHaus, CES, CESBlogHaus, CNET, Journalism, Marketing Voices, Rafe Needleman.