Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to see). Bob Thacker is senior vice president of marketing and advertising at Office Max. He joined Jennifer Jones to discusse his brand engagement strategies and the costs for the campaign.

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This entry was posted on Sunday, February 10th, 2008 at 11:12 pm and is filed under: Uncategorized. Tags:, Bob Thacker, brand engagement, Christmas, Elf, Elf Yourself, Elves, Jennifer Jones, Marketing Voices, Office Max, social media, viral campaign.