The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their brands better. Blackshaw also alerts Marketing Voices that he will be releasing his new book on July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand.

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This entry was posted on Monday, March 24th, 2008 at 12:01 am and is filed under: Uncategorized. Tags:, Nielsen Online, Pete Blackshaw.