There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations with corporate marketing professionals, and found also that the public relations role is most likely to best understand the viral aspects of social media.

Comrade is a full-service boutique marketing agency based in Canada, specializing in discovering and reporting on the latest trends in social media strategy and implementation.

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This entry was posted on Monday, April 7th, 2008 at 12:27 am and is filed under: Uncategorized. Tags:, Comrade, social media implementation, social media strategy, Thelton McMillian.