In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, formerly CEO of Organic, a digital marketing agency, spoke with Jennifer Jones at the Forrester Marketing Conference in Los Angeles in mid-April 2008 about personas and other key marketing trends today. Kingdon is now CEO of Second Life.

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This entry was posted on Monday, May 26th, 2008 at 12:01 am and is filed under: Uncategorized. Tags:, digital marketing, Forrester Marketing Conference, Jennifer Jones, Los Angeles, Mark Kingdon, marketing trends, Organic, Second Life.