Paula Drum and Social Media Programs Success
Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs.
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This entry was posted on Monday, June 9th, 2008 at 12:01 am and is filed under: Uncategorized. Tags:, H&R Block, Jennifer Jones, Marketing, Marketing Voices, Paula Drum, Second Life, social media, Twitter.
Lisa from Ignite Says:
June 9th, 2008 at 9:28 am
Thanks for sharing this podcast. This was a very interesting perspective on the resources that social media marketing requires.
paula jones Says:
June 10th, 2008 at 7:18 am
[...] services company would be innovative about marketing? paula Drum is vice president of marketinghttp://www.podtech.net/home/5209/h-block-social-media-programs-successFlowers, Jones offer Web details on Bill Clinton KARE 11 Minneapolis-St. PaulGennifer Flowers and [...]
Persuasive Picks for the week of 06/09/08 : PerkettPRsuasion - The PerkettPR Blog Says:
June 13th, 2008 at 1:14 pm
[...] H&R Block Social Media Programs Success Jennifer Jones from PodTech interviews Paula Drum, VP of Marketing for H&R Block on their use of social media tools and the success that they’ve had. Be sure to check out all of Jennifer’s other excellent interview podcasts as well. [...]
H&R Block Embraces Social Media, Uncle Sam’s Everywhere Cringe Says:
June 19th, 2008 at 7:18 am
[...] Block got it all right. Paula Drum, VP of Marketing for H&R Block recently was interviewed via podcast about the company’s new social initiatives…and it is absolutely impressive. When we [...]
Social Media Marketing Demands Staff Resources Says:
June 30th, 2008 at 4:59 am
[...] being said, I found a very interesting podcast (below) on PodTech about one such company that has discovered this through its latest foray into [...]
Are You Outsourcing Your Best Asset? « OnlineMarketerBlog Says:
July 2nd, 2008 at 4:40 am
[...] outreach isn’t easy though. The Social Media podcast spoke with Paula Drum, VP of Marketing for H&R Block about this outreach: “The other big surprise is how much time you have to put in from a human [...]
Inside Office » Blog Archive » The Impact of Social Media Marketing Says:
July 3rd, 2008 at 11:18 am
[...] being said, I found a very interesting podcast (below) on PodTech about one such company that has discovered this through its latest foray into [...]
Market Sentinel » Blog Archive » H&R Block do social media Says:
July 16th, 2008 at 1:32 am
[...] More details on the H & R Block campaign including an interview with Paula Drum, VP of Marketing on Podtech’s Marketing Voices talking about how the campaign played on YouTube and SecondLife. Here is their social media site [...]
H&R Block Creates Social Media Success | NetDirectBusiness Says:
July 31st, 2008 at 4:06 pm
[...] NetDirectBusiness Membership & Marketing Systems H&R Block Creates Social Media Success31 July 2008, Mike @ 4:36 pmYour browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5209/h-block-social-media-programs-success [...]
Johnnie C Says:
October 13th, 2008 at 7:37 pm
It’s that kind of thinking outside of the box that makes a company standout, and thus succeed in the long run.
Big Fix’s David Appelbaum: Increasing A Company’s Valuation By Integrating Social Media And Mainstream Media | NetDirectBusiness Says:
December 1st, 2009 at 2:00 am
[...] Paula Drum and Social Media Programs Success [...]