Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft further developed the idea of a poke and geared it to the office. He also delves into how Electronic Arts taught more people about gaming with their gaming application.

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This entry was posted on Monday, July 7th, 2008 at 12:01 am and is filed under: Uncategorized. Tags:, context optional, EA, Facebook, Jennifer Jones, kevin barenblat, Marketing Voices, Microsoft, social media.