Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a community site, and Vovici is a company who can help them decide what works best. Wiltse tells Marketing Voices that the best strategy for building a site is to focus on the objectives. Too many companies, Wiltse believes jump in without a strategy and not knowing why they are building the site in the first place. Wiltse also discusses the criteria for building a good community.

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This entry was posted on Monday, September 1st, 2008 at 12:01 am and is filed under: Marketing Voices, Uncategorized. Tags:, Jennifer Jones, Marketing Voices, Vovici, Wiltse.