Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP of Marketing for KickApps and learns how to best use Facebook as part of a corporate social media strategy.

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1. KickApps: Michael Chin, SVP Marketing Describes Lea and Perrins and Ovation TV social media campaigns KickApps is a social CRM platform that enables companies to create online engagement experiences, used by marketers, customer support and product development teams. Michael Chin, a repeat interview for me on Marketing Voices, talked about his latest campaigns for Lea and Perrins and Ovation TV. Lea and Perrins used a...
2. Community Spirit – Building Sites in the World of the Corporate Enterprise Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a community site, and Vovici is a company who can help them decide what works best. Wiltse tells...
3. New Study Provides Insights on Corporate Social Media Trends Blogs and discussion boards are being used the most by corporate marketers. So says a new study directed by Prospero Technologies founder, Rusty Williams. Talking to Marketing Voices’ host Jennifer Jones, 31% of corporate marketers plan to spend more on social media in 2008; 35% have seen a positive return...
4. Social Media Tools For Small and Medium Sized Businesses: Taleo Insights Given the recession, and the proliferation of small and medium sized businesses, I spoke to Duncan Egan recently, the Senior Director of Marketing for Taleo, an on-demand talent management solution company. Egan knows tons about small and medium sized businesses and told me the social media tools he finds most...
5. How to Implement a Corporate Social Media Strategy PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the blogosphere, participating in the conversations, and building a community are...

This entry was posted on Monday, September 15th, 2008 at 12:56 pm and is filed under: Marketing Voices, Uncategorized. Tags:, Facebook, Jennifer Jones, KickApps, Marketing, Marketing Voices, Michael Chin, social media, Widgets.