Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his 6 new imperatives. Temkin and Jones discuss how to do this, and describe the best practices of LEGO who Temkin believes is a good example of an open communicative culture.

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This entry was posted on Monday, November 3rd, 2008 at 12:20 am and is filed under: Marketing Voices, Uncategorized. Tags:, Bruce Temkin, Forrester, Jennifer Jones, lego, Marketing Voices, social media.