Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles mentions how Walgreens used Topix to run a successful campaign.

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1. Citizen Journalism: Evolving Relationship Between the Press and the Public Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists – citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with millions...
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3. Intuit Builds Community Using Social Media Tools Scott K. Wilder, group manager of the small business division for Intuit tells how to make social media tools work for a large corporation. Intuit is viewed as a leading social media company — one that has created guideposts and guardrails — which gives parameters to Intuit employees seeking to...
4. Community Spirit – Building Sites in the World of the Corporate Enterprise Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a community site, and Vovici is a company who can help them decide what works best. Wiltse tells...
5. Design Discipline and Building a Community: Common Abilities Says HiveLive CEO What does being good at design and being able to build a community have in common? Plenty says CEO of HiveLive, John Kembel. Also a consulting associate professor of the Institute of Design at Stanford, Kembel talks to Marketing Voices about how the process of doing good design has similarities...

This entry was posted on Tuesday, November 11th, 2008 at 11:00 pm and is filed under: Marketing Voices, Uncategorized. Tags:, Chris Tolles, citizen journalism, Marketing Voices, social media, Topix.