For $250 month for monitoring 25 communications, Scout Labs now has a SAAS product for anyone who wants to listen to their brand online. Marketing Voices spoke to Jenny Zeszut, CEO of Scout Labs to hear how customers like Stub Hub and Netflix are helping their brand positions. The product analyzes text and language, and allows for “sentiment detection” — learning what is positive and negative about a certain brand today.

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This entry was posted on Monday, March 9th, 2009 at 12:48 am and is filed under: New Products. Tags:, brand positions, Jenny Zeszut, Netflix, SAAS, Scout Labs, sentiment detection, Stub Hub.