Since 1999, the world has seen incredible social, technological and economic challenges. However, not much has changed in management practices during this time says Bruce Temkin, VP and Principal Analyst at Forrester Research. Temkin tells Marketing Voices about his 6 new management imperatives and one of them focuses on the practice of good social citizenship. Temkin also believes that investing in a corporate culture is an asset no company can ignore today.

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1. Making Corporate Culture An Asset: Tips From Bruce Temkin from Forrester Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his 6 new imperatives. Temkin and Jones discuss how to do...
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This entry was posted on Monday, March 23rd, 2009 at 12:03 am and is filed under: Marketing Voices. Tags:, Analyst, Bruce Temkin, corporate culture, economic challenges, Forrester Research, good social citizenship, New Management Practices.