Google started offering marketers ad units that stream their five most recent “tweets” across the Google Ad network. Intuit is the first marketer to use the ad units for its TurboTax brand. Trying to boost its twitter followers, Intuit is using conversations to show a human face to its consumers. Marketing Voices spoke to Seth Greenberg, Intuit’s director of online advertising and internet media about the campaign.

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This entry was posted on Monday, April 13th, 2009 at 12:25 am and is filed under: Marketing Voices. Tags:, Google, Intuit, Seth Greenberg, TurboTax, Twitter.