A Conversation on Obama and Social Media, and New Journalism With Peter Shaplen, Award-Winning Producer/Journalist/Communicator


Get the Flash Player to see the wordTube Media Player.

Right click here to download

The Obama social media strategies drove innovative marketing strategies that are still impacting our lives today. Prize winning News producer/broadcast journalist and social media strategist Peter Shaplen spoke with Marketing Voices about the Obama phenomena. Shaplen and Jones also discuss the journalism profession and how it is changing given social media’s influence.

  • Share/Bookmark

Related posts:

  1. Citizen Journalism: Evolving Relationship Between the Press and the Public Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists – citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with millions...
  2. Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News Community On The Web Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles mentions how Walgreens...
  3. Obama, Apple, Cisco and Charlene Li of Altimeter Group on Open Leadership – Part 3 of 3 Obama got elected for his open leadership style. No matter what your political leanings, people in marketing have to admire how he used social marketing and open leadership to get elected. Charlene Li Founder of Altimeter Group and her latest book called Open Leadership discusses Obama’s style of leadership, and...
  4. The Role of Online Journalism: Insights from the Editor of Christian Science Monitor John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the...
  5. Social Media is Transforming Marketing and Public Relations No doubt about it. Marketing and PR are changing given the impact of social media on the profession and the implications are enormous. Brian Solis, co-founder of Social Media Club and well known PR blogger, gives tips for marketers about how they must engage to survive. Solis recently wrote a...

This entry was posted on Monday, April 20th, 2009 at 12:01 am and is filed under: Marketing Voices. Tags:, , , , , .

Leave a Reply

Jennifer Jones

Bio
Contact