Understanding the media model today to get the best ROI is a marketer’s main role. What is the right model to go to market? Steve Kerho, Senior VP of Organic, a digital marketing agency, whose job is to understand analytics, media and marketing optimization talked to Jennifer Jones about how they are working smart in today’s economy. Kerho built a sophisticated ROI model for Jeep and Chrysler where he looked at broadcast, print and online to understand which media contributed most to their performance.

Related posts:

1. The Role of Online Journalism: Insights from the Editor of Christian Science Monitor John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the...
2. 2009 Brings Major Focus to Interactive Marketing Strategies, Believes Organic EVP Adam Turinas, EVP of Organic, a digital ad agency, says that interactive marketing is the only bright spot in the economy of advertising today. Turinas talks to Jennifer Jones about how CMOs should be evaluating their budgets for 2009. Turinas says that the majority of a marketing budget today should...
3. Trade Mags See Future Online, Not In Print Gear Live CEO Andru Edwards doesn’t just believe that tech trade magazines will move from the print medium to an entirely-online presence — he’s seeing it happen already. His magazine has more than 500,000 unique viwers each month, and along with some of its competing publications, it’s rapidly replacing the...
4. Teens and Social Media Ninety-three percent of all teens are online today, and 55 percent of all teens online use social networking sites. Girls use social media more than boys. Pew Senior Research Specialist Mary Madden knows all about teens and how they are working the web. Email is considered the “old way” to...
5. Prolific Milpitas High Teen Jasmine Ta and Her Social Media Use Jasmine Ta, senior at Milpitas High near San Jose, Calif., is a videopodcaster, podcaster, online journalist and community group participant. Ta talks to MarketingVoices Jennifer Jones about how and why she uses social media and what advertisers can do to reach her generation. She believes more graphic videos work for...

This entry was posted on Monday, April 27th, 2009 at 12:01 am and is filed under: Marketing Voices. Tags:, Chrysler, Jeep, ROI, Steve Kerho.