Bloggers Embark: USS Nimitz Plans To Receive 16 Podcasters, Bloggers and Others for May 29-30, 2009
On May 29th, 2009 a group of bloggers including Guy Kawasaki, Robert Scoble, and Charlene Li (in addition to me) will be flying via a navy plane to the USS Nimitz. The ship holds 5,000 people and will be out in the middle of the Pacific Ocean. The Bloggers and I will join the crew and captain for 20 hours of “ship bonding”. Why is the Navy doing this? I asked Dennis Hall, the group’s organizer and volunteer who nominates civilians to the Public Affairs Officers of the 7 military services. They are doing it to have the Navy get better “word of mouth” marketing among the world. Dennis also explains the entire trip to the Marketing Voices audience which will include a fast stop of the airplane as it lands and moves from 140 mph to 0 mph in just one second. Dennis says the people’s bodies on the plane will feel like a pufferfish.
To contact Dennis Hall, who is featured in this podcast, please go to AvereGroup.Wordpress.com or call: 916-541-1992
Related posts:
- Learning Navy & Marine Corps Terms for Bloggers’ Embark In preparation for the embark for the USS Nimitz trip, I was sent the following terms to learn by Dennis Hall. Dennis is the man in the middle of the picture here along with Guy Kawasaki and Bill Reichert of Garage Technology Ventures, a venture capital firm founded by Guy....
- Admiral John Miller Aboard The USS Nimitz Gives Dramatic Briefing To Bloggers One night while on board the USS Nimitz, and sitting in Read Admiral John Miller’s “office”, the bloggers and I listened while he explained the important role the USS Nimitz, the strike group and the Navy play. Admiral Miller explained to the group how the Nimitz was ready to go...
- Social Media Use By The Navy Today Dennis Hall, founder of Avere Group, a multimedia company and also a volunteer who coordinates the public affairs offices of the 7 military services, sat down with Marketing Voices at the Woodside Bakery and talked about the status of social media in the Navy today. With diners buzzing in the...
- Bloggers Aweigh U.S. based bloggers including Guy Kawasaki, Robert Scoble, and Charlene Li among many others joined an expedition sponsored by the Navy to view the USS Nimitz and its operations. On May 29-30th, these bloggers met many of the 5000 person Nimitz crew and were treated to tours of the...
- Word of Mouth Marketing Expert: Andy Sernovitz: Best Selling Author and Blogger I met Andy Sernovitz on my USS Nimitz Trip and I was so impressed with his thoughts on word of mouth marketing. He is truly a WOM expert. This podcast talks about the four most relevant points for WOM: be interesting, make people happy, make it easy and earn trust....
This entry was posted on Tuesday, May 19th, 2009 at 4:01 pm and is filed under: Marketing Voices. Tags:, Charlene Li, Dennis Hall, Guy Kawasaki, navynews, Public Affairs Officers, Robert Scoble, ship bonding, USS Nimitz.
me Says:
May 24th, 2009 at 9:15 am
As unique an opportunity this will be for you and the other bloggers, you have to consider that your presence will, in my opinion, indicate support for the Navy’s use of white
phosphorus and the Navy Warfare Testing Program which will, and I’m quoting the Navy press release,
“…utilize mid- and high frequency active sonar sources and explosive detonations. These sonar and explosive sources will be utilized during Antisubmarine Warfare (ASW) Tracking Exercises, Mine Avoidance Training, Extended Echo Ranging and Improved Extended Echo Ranging (EER/IEER) events, Missile Exercises, Gunnery Exercises, Bombing Exercises, Sinking Exercises, and Mine Warfare Training…”
The impact on marine mammals is potentially deadly, whales and dolphins beaching themselves to get away from the sound, their medium of communication.
I am not anti military, but please consider what your presence on board the Nimitz ultimately represents.
“…
Mass stranding and mortality events associated with mid-frequency sonar exercises have occurred, among other places, in North Carolina (2005); Haro Strait off the coast of Washington State (2003); the Canary Islands (2004, 2002, 1989, 1986, 1985); Madeira (2000); the U.S. Virgin Islands (1999, 1998); and in Greece (1996). One of the best documented incidents occurred in the Bahamas in 2000 when 16 whales of three species stranded along 150 miles of shoreline as ships blasted the area with sonar.
The U.S. Navy later acknowledged in an official report that its use of sonar was the likely cause of the stranding…”
Alan Wood Says:
May 29th, 2009 at 8:46 am
Jennifer,
Happy Birthday! I’m very impressed that the Captain of the USS Nimitz remembered your big day. ;~) Have a great adventure at sea and don’t let the grab and launch G-forces upset your balance. We all look forward to your blog reports. Alan
jennifer jones Says:
May 31st, 2009 at 6:56 am
Alan, thanks for the birthday message we are now back from nimitz and i will be posting more on marketing voices this week
DO Says:
June 19th, 2009 at 12:11 pm
hi, so USS nimitz is different from USS ronald reagan?
Nimitz Blogger Embark: Intro & Links « Altimeter Group : Digital Strategy by Charlene Li, co-author of “Groundswell” Says:
June 22nd, 2009 at 10:38 am
[...] Bloggers Embark: USS Nimitz Plans To Receive 16 Podcasters, Bloggers and Other s for May 29-30, 2009 Interview by Jennifer Jones with Dennis Hall, the organizer of the trip [...]
jennifer jones Says:
October 7th, 2009 at 3:40 am
DO Yes the USS Nimitz is different from the ronald reagan..
Bloggers at Sea Update Says:
November 18th, 2009 at 2:52 pm
[...] Jennifer Jones (one of the participants) interviews Dennis Hall, organizer of the trip – great lesson on building a blogger outreach experience. [...]