I met Andy Sernovitz on my USS Nimitz Trip and I was so impressed with his thoughts on word of mouth marketing. He is truly a WOM expert. This podcast talks about the four most relevant points for WOM: be interesting, make people happy, make it easy and earn trust. Andy talked to me on the show about how he does this for big brands. Find his book on Amazon, or check out his blog: Damn I wish I’d Thought of that.

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This entry was posted on Monday, July 27th, 2009 at 12:29 am and is filed under: Books, Marketing Voices. Tags:, Andy Sernovitz, USS Nimitz, WOM, word of mouth marketing.