Guy Kawasaki On Twitter Strategies For Building A Huge Following
The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More than 180,000 people are reading his tweets as of October 2009. He talks about how there is no correct or incorrect way to use Twitter despite the challenging criticisms he gets from his followers on his strategy. He uses Twitter mostly promotionally just to build Alltop, a company he co-founded and loves dearly. Guy talks about how he is a broadcast network—more like PBS– as he educates his readers with his content-rich tweets. He uses ghost writers and discusses his transparency and tricks-of-the-trade.
Related posts:
- Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life Guy Kawasaki is one of the most well known marketers in the world. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught him at his home and discussed the new book and Guy’s favorite chapter on entrepreneur’s lies. Jones...
- Google, Twitter And Intuit Collaborate To Market TurboTax Google started offering marketers ad units that stream their five most recent “tweets” across the Google Ad network. Intuit is the first marketer to use the ad units for its TurboTax brand. Trying to boost its twitter followers, Intuit is using conversations to show a human face to its consumers....
- Alltop: Guy Kawasaki’s Newest Venture in Social Media Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang as the young samurai....
- Social Media Is Like Air Says Business Marketing Expert Charlene Li Charlene Li, founder of Altimeter Group and formerly the key social media analyst at Forrester Research, talks to Marketing Voices about the latest trends in social media and marketing. Charlene provided these insights: 1. Social media will be like “air.” It will be everywhere and used by everyone. No one...
- Trade Mags See Future Online, Not In Print Gear Live CEO Andru Edwards doesn’t just believe that tech trade magazines will move from the print medium to an entirely-online presence — he’s seeing it happen already. His magazine has more than 500,000 unique viwers each month, and along with some of its competing publications, it’s rapidly replacing the...
This entry was posted on Monday, October 19th, 2009 at 12:01 am and is filed under: Marketing Voices. Tags:, alltop, entrepreneur, Guy Kawasaki, Transparency, Twitter, Twitter Strategies, venture capitalist.
{GoGoGo} » Blog Archive » Guy Kawasaki On Twitter Strategies For Building A Huge Following | Marketing Voices Says:
November 7th, 2009 at 5:57 pm
[...] Guy Kawasaki On Twitter Strategies For Building A Huge Following | Marketing Voices. [...]
heather Says:
November 8th, 2009 at 8:55 am
Great tips from a master. I’ve got my Twitter team together, just need to motivate them. Thanks for the guidance.
@azcitychik
Mari Smith Says:
November 8th, 2009 at 5:23 pm
I’m a BIG Guy Kawasaki fan – love this podcast. It’s always interesting with a new technology or trend how some folks get real adamant about how it should be used. I think there are as many ways to use Twitter as there are users!!
Two thumbs up for Guy’s philosophy & strategy.
jennifer jones Says:
November 9th, 2009 at 7:52 am
Heather, Mari and (gogogo) Thanks for the comments. I am a big Guy fan because i feel he is so candid about his strategies and offers great ideas. I know he is also speaking to corporations about this topic too if any of you know companies who are interested.
Guy Kawasaki Uses Ghostbloggers – You Can Too. « First Today, Then Tomorrow Says:
November 24th, 2009 at 1:42 pm
[...] leave a comment » Guy Kawasaki On Twitter Strategies For Building A Huge Following. [...]
Randy Murray Says:
November 24th, 2009 at 1:44 pm
I always love to hear from Guy – his honesty and clear thoughts on using twitter are refreshing.
Twitter and social media aren’t some utopian virtual environment where only the pure motives of honest individuals are exchanged. It’s another communications tool. And I think it’s terrific that Guy talks about his ghosts. Guy Kawasaki is a brand, and the more of him (or his approved ghosts) the better!
Mati Says:
December 1st, 2009 at 2:32 am
Nice interview. Twitter use is not written in stone and what makes these applications so exciting is seeing how people utilize them. Freedom of choice – don’t like someones style don’t follow them. I think Guy is very transparent and that should be appreciated. Must be doing something right when you have that many followers.
Since this post Twitter has added a Retweet tool. Saves time but removes the credit for the RT. You can do it the old fashion way, but curious what Guys thoughts are?
jennifer jones Says:
December 1st, 2009 at 5:38 am
Randy, Thanks for the comment. HIs idea of approved ghosts is a novel one and others will adopt it for sure.
Randy Murray Says:
December 1st, 2009 at 6:13 am
I still think that is 1992 “Selling The Dream” is a terrific book – one that inspired me at the time to eventually break off from corporate America and start my own business. I remember at the time is had a challenge to fax him, which I did, and was impressed with a personal reply – pretty high tech for the time!
jennifer jones Says:
December 1st, 2009 at 6:20 am
Randy, Great story! Guy is always asking “what’s a fax?” today as who uses it anymore.
He is always ready to give personal attention. I don’t know when he sleeps!
jennifer jones Says:
December 17th, 2009 at 5:22 pm
Mati, I don’t know what guy thinks but i will ask him. I forwarded your comments to them, jennifer