Building a company’s valuation is instrumental to a company’s success. Using marketing communications techniques by integrating social media with traditional media is one way to build a better brand and value. Big Fix’s Senior Vice President of Marketing, David Appelbaum, knows how to create innovative, powerful programs and shares his thoughts with Jennifer Jones in this 7 minute podcast.

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This entry was posted on Tuesday, December 1st, 2009 at 12:01 am and is filed under: Marketing Voices. Tags:, Big Fix, David Appelbaum, Mainstream Media, Marketing, social media.