Generation X, those who were born between 1961 and 1981, are a group of people marketers are trying to reach. Nate Elliott, Principal Analyst of Forrester Research told me what he thought effective social marketing strategies are for this generation. He mentioned that there are many social media channels that work. He said that every marketer should identify their objectives and goals first then work to identify the social media tools. When I asked what program he liked and thought was most effective, he brought up the TV show Mad Men and talked about a launch strategy used to engage viewers when the show was announced. We also discuss how marketers are feeling they are doing in some aspects of today’s social world and that is discouraging news–based on new research marketers flunked themselves–giving a grade of 4.5 out of 10.

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This entry was posted on Monday, January 11th, 2010 at 5:29 pm and is filed under: Marketing Voices. Tags:, Forrester Research, Generation X, Mad Men, Nate Elliott, Social Media Tools.