Mark Pendergast, the channel marketing director for mobile advertising at Comverse Americas explores the power of mobile advertising as an extension of brands via mobile devices. Mark explains how teens and adults send advertising which gets their friends more personally engaged in the advertising and makes them buy into the brands more emotionally.

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This entry was posted on Monday, March 29th, 2010 at 1:23 pm and is filed under: Marketing Voices. Tags:, Comverse Americas, Consumer behavior, location-aware mobile browsin, Mark Pendergast, Mobile Advertising.