Shel Israel and I sat down at his house and talked about his latest book, Twitterville. So far the book is selling really well, and is on a path to sell at least as well as Shel’s first book, Naked Conversations. Shel feels Twitter has had a transformational impact on the lives of millions. His book delves into stories of businesses, individuals and others who have used Twitter successfully.

I met Andy Sernovitz on my USS Nimitz Trip and I was so impressed with his thoughts on word of mouth marketing. He is truly a WOM expert. This podcast talks about the four most relevant points for WOM: be interesting, make people happy, make it easy and earn trust. Andy talked to me on the show about how he does this for big brands. Find his book on Amazon, or check out his blog: Damn I wish I’d Thought of that.

What will 2009 bring? Pete Blackshaw of Nielsen Online and a recent author, and a social media guru, tells Jennifer Jones that people in 2009 will experience social media indigestion. They will need a break to absorb all that has happened in social media since 2004. Blackshaw mentions that Wikipedia will become a huge site for viewing brands. Blackshaw also talks about the trends in a recent release of an article in Ad Age.