Jennifer McClure, founder of the Society of New Communications Research, abbreviated to SNCR for those in the know, talks about how corporations today are setting up their social marketing practices. A discussion is being held among many corporations according to Jennifer on who “owns social media and marketing”. Normally relationship oriented positions are managed by public relations but that’s changing says Jennifer. New titles and functions abound that did not exist 5 years ago.

Digital technologies in people’s personal lives is carrying into the workplace and vice versa. It’s hard to separate the two says Senior VP of Edelman Public Relations, Steve Rubel. The competition to capture peoples’ attention is at an all-time high and continues to grow. The average American now visits 111 different Web site domains each month and only reads about 20 percent of an email or Web page says Edelman Public Relations. Rubel talks about how this type of communication affects marketers today. On this podcast he discusses strategies to deal with this massive amount of information.

Dennis Hall, founder of Avere Group, a multimedia company and also a volunteer who coordinates the public affairs offices of the 7 military services, sat down with Marketing Voices at the Woodside Bakery and talked about the status of social media in the Navy today. With diners buzzing in the background, we talked about how the Navy is using Facebook, YouTube, and Ning to build communities for the navy recruits and others. It is helping keep thousands of people connected in this tough wartime.

Talking to Sophie Shiatis, Vice President of Ecommerce Strategies at PRWeb, I learned about the latest trends they are seeing given the hundreds of clients they are servicing. Adding images, and sound either through video or podcasts is becoming the norm for press releases today. People are not using press releases to drive media results, but instead drive understanding by using different forms of communication. Video is proliferating and as Sophie explains, it is not expensively created video, but instead using inexpensive cameras to improve text content.

Social Media Strategist, Eric Schwartzman talked to Marketing Voices about his newly released study highlights, and the findings were enlightening.

Public relations professionals (not the marketing pros) at corporations are taking the lead in managing the organizations use of social media communications channels, in this 13 minute podcast, Eric discusses other salient findings from the study by iPressroom, PRSA, Trendstream and Korn Ferry International.

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Companies must learn to listen but marketing today is not just about listening says VP Mike Spataro. It is all about connecting and building a one-to-one relationship with customers. Visible Technologies allows marketers to do social media correctly for prices from $25,000 to $400,000.