Search engine optimization guru PJ Fusco, director at Netconcepts, a natural search optimization firm, tells Marketing Voices listeners to get a handle on metrics for their search. Offering 5 tips that all companies must understand, Fusco gives great advice to get companies who want to make their sites better. The next best thing one can do is get smarter about how to use your URLs. Fusco also tells listeners to think about using images and video for their sites as well as Flickr. Fusco also says to think globally and link locally.