Search engine optimization guru PJ Fusco, director at Netconcepts, a natural search optimization firm, tells Marketing Voices listeners to get a handle on metrics for their search. Offering 5 tips that all companies must understand, Fusco gives great advice to get companies who want to make their sites better. The next best thing one can do is get smarter about how to use your URLs. Fusco also tells listeners to think about using images and video for their sites as well as Flickr. Fusco also says to think globally and link locally.

On January 27, 2009 Marketing Voices was graciously “comped” as an attendee for the conference hosted Advertising Research Foundation called, “Transform Your Research By Listening”. Joel Rubinson and Jennifer Jones talked about the highlights from the conference.

Scott Monty, Ford’s head of social media talks about how he is engaging consumers and customers for Ford. After just 6 months on the job, Scott mentions the highlights and lowlights of his reign.

The lowlights involve a dilemma the middle of the market crash in November—no surprise!  The case study that is connected to this post tells how Ford used social media to extinguish a major PR nightmare in just 24 hours.

See related PDF:
The Ranger Station Fire – How Ford Motor Company Used Social Media to Extinguish a PR Fire in less than 24 Hours