Facebook takes the work of navigating the web out of the hands of the user and that’s one reason why it is having success with marketers says Tim McAtee, Director of research for Marketing Profs. Facebook is seeing enormous usage by corporate marketers and yet it’s truly still the early days of sophisticated use says McAtee. Marketers are mainly using Facebook to drive traffic to get to their corporate websites. For B2C marketers, Facebook is a more effective tool than for B2B marketers. To find out more about the study go to marketingprofs.com.

In an interview that is part one of a two-part series, the latest research from Marketing Profs Director Of Research, Tim McAtee, has released a new comprehensive study. It delves into the participation rates of companies in social media by industry. What they find is although the overall use of social media is high, the adoption rate is over just 1/3 in just a few of the top industries. They found that the majority of industries are NOT participating in social media. But what he does say is the usage of social media networks in B2B and B2C is similar. Facebook is the most commonly used tool by corporate marketers overall. I ask him more about this study in my Marketing Voices podcast. What he found in this study is available at marketingprofs.com.