Digital Versus Traditional Advertising: Bill Predmore of POP Gives His Perspective

Monday, December 7th, 2009

What does 2010 look like for digital advertising? How will it fare compared to traditional ads? I asked Bill Predmore President of POP agency for his predictions. He believes marketers are definitely going to spend more on ads in 2010 and feels social media is still growing in its impact for brands. Mobile will grow due to the iPod’s popularity.

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Jennifer Jones

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