Rob Fuggetta, CEO of Zuberance tells Marketing Voices how their on-demand software identifies a company’s brand advocates and turns them into an amazing virtual sales force. CMOs should learn about this product that is priced like the annual fees a public relations agency charges.

Adam Turinas, EVP of Organic, a digital ad agency, says that interactive marketing is the only bright spot in the economy of advertising today. Turinas talks to Jennifer Jones about how CMOs should be evaluating their budgets for 2009. Turinas says that the majority of a marketing budget today should go to digital.

Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains what is important about social media, how he plans to monetize his blog and his plans for his next book.