Joel Rubinson, Chief Research Officer of the Advertising Research Foundation talks about their exciting upcoming event on January 27, 2009 called Transform Your Research By Listening, West Coast Edition. Leading marketers including Procter & Gamble, Unilever, General Mills and Microsoft will demonstrate how to use social media for new insights. The east coast edition of this event was a sellout. Marketing Voices supports and encourages its listeners to go to the event and register now.