As a voice of reason over all the hype about Facebook, I always want to check in with Jeremiah Owyang Partner at Altimeter Group. They’re based in Silicon Valley. Jeremiah gives me the straight scoop on their latest announcement. To all my listeners, sorry the sound is not great. I wanted to share the content anyway.
Google started offering marketers ad units that stream their five most recent “tweets” across the Google Ad network. Intuit is the first marketer to use the ad units for its TurboTax brand. Trying to boost its twitter followers, Intuit is using conversations to show a human face to its consumers. Marketing Voices spoke to Seth Greenberg, Intuit’s director of online advertising and internet media about the campaign.