The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More than 180,000 people are reading his tweets as of October 2009. He talks about how there is no correct or incorrect way to use Twitter despite the challenging criticisms he gets from his followers on his strategy. He uses Twitter mostly promotionally just to build Alltop, a company he co-founded and loves dearly. Guy talks about how he is a broadcast network—more like PBS– as he educates his readers with his content-rich tweets. He uses ghost writers and discusses his transparency and tricks-of-the-trade.
U.S. based bloggers including Guy Kawasaki, Robert Scoble, and Charlene Li among many others joined an expedition sponsored by the Navy to view the USS Nimitz and its operations. On May 29-30th, these bloggers met many of the 5000 person Nimitz crew and were treated to tours of the ship and conversations with the officers and pilots. The goal of the Navy was to expose these bloggers to the real-life situations faced by many of the crew and to learn more about social media.
What an incredible 24 hours I had on the USS Nimitz. I have many podcasts that I am editing that I will post over the next week, but here is one short video clip taken by Guy Kawasaki of what it was like standing on the flight deck of the Nimitz. Guy invited me on this trip which was just the most exciting adventure I had. It also began on my birthday, May 28 so what a present!
In preparation for the embark for the USS Nimitz trip, I was sent the following terms to learn by Dennis Hall. Dennis is the man in the middle of the picture here along with Guy Kawasaki and Bill Reichert of Garage Technology Ventures, a venture capital firm founded by Guy. We embark on Thursday May 29th from San Diego and return May 30th. I am a bit nervous as I don’t know what to expect despite having been well prepared by the Navy and Dennis Hall.
Navy & Marine Corps terms:
Activity = Evolution
Arresting Cable
Arresting Hook
Back of Ship = Stern
Bed = Berth
Bed = Rack
Blue Angels = Navy Air Demonstration Squadron fly F-18s
Bolter = Pilot missed arresting cable on landing attempt
Bow = Front of Ship
Bridge = Commanding Officers’ station
Brig = Jail
Call sign, e.g. “Daddy”, “Garage”, “Slick”, “Woz”
Carrier Onboard Delivery = COD aircraft or C-2 Greyhound
Catapult Launch = “Cat launch”
Commander, Naval Air Forces – Pacific = COMNAVAIRPAC
Commanding Officer = CO
CO = Commanding Officer
CVN = “aircraft carrier, fixed wing, nuclear powered”
Executive Officer = XO
Dining = Mess
Dining Area = Mess Deck
Distinguished Visitor = “DV”
Drink = Pacific Ocean’s water
DV = Distinguished Visitor
Food = Chow
Front of Ship = Bow
General Quarters
Hallway = Passageway
Jail = Brig
Landing = “Trap”
Landing = Recovery
Left = Port
Left side of ship = Portside
Manifest = Boarding Pass
Marines or Marine
Meal = Chow
Mess = Dining
Mess Deck = Dining Area
Military Occupational Specialty (military job) = MOS
MOS = Military Occupational Specialty (military job)
Pace = Operational Tempo or “Ops Tempo”
PAO = Public Affairs Officer
Personnel … Enlisted … Petty Officer … Officer
Public Affairs Officer = PAO
Right side of ship = Starboard side
Sailor = Warrior
Semper fi = Semper fidelis
Stack
Starboard = Right
Stern = Back of ship
Training Officer = TO
Take-off = Catapult Launch if fixed-wing aircraft
Tired = Beat
Window = Porthole
Windshield = Wind screen
XO = Executive Officer
You = Distinguished Visitor or “DV”
On May 29th, 2009 a group of bloggers including Guy Kawasaki, Robert Scoble, and Charlene Li (in addition to me) will be flying via a navy plane to the USS Nimitz. The ship holds 5,000 people and will be out in the middle of the Pacific Ocean. The Bloggers and I will join the crew and captain for 20 hours of “ship bonding”. Why is the Navy doing this? I asked Dennis Hall, the group’s organizer and volunteer who nominates civilians to the Public Affairs Officers of the 7 military services. They are doing it to have the Navy get better “word of mouth” marketing among the world. Dennis also explains the entire trip to the Marketing Voices audience which will include a fast stop of the airplane as it lands and moves from 140 mph to 0 mph in just one second. Dennis says the people’s bodies on the plane will feel like a pufferfish.
To contact Dennis Hall, who is featured in this podcast, please go to AvereGroup.Wordpress.com or call: 916-541-1992
Guy Kawasaki is one of the most well known marketers in the world. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught him at his home and discussed the new book and Guy’s favorite chapter on entrepreneur’s lies. Jones and Kawasaki also get into Guy’s unique use of Twitter and his ability to leverage the platform.
Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang as the young samurai.
Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains what is important about social media, how he plans to monetize his blog and his plans for his next book.
Marketing Voices
