Google started offering marketers ad units that stream their five most recent “tweets” across the Google Ad network. Intuit is the first marketer to use the ad units for its TurboTax brand. Trying to boost its twitter followers, Intuit is using conversations to show a human face to its consumers. Marketing Voices spoke to Seth Greenberg, Intuit’s director of online advertising and internet media about the campaign.

Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, but part of the overall community experience. It is unique for sure, and other corporations will most likely follow Intuit’s lead.