Planning to make Tapulous repeat its Tap Tap Revenge iPhone and iPod success on the iPad with its game called Radiation, Bart Decrem tells me how he believes marketers should understand the iPhone OS platform. Tapulous has one of the most successful games for the iPhone OS and Decrem believes marketers should leverage the success of the platform.

What does 2010 look like for digital advertising? How will it fare compared to traditional ads? I asked Bill Predmore President of POP agency for his predictions. He believes marketers are definitely going to spend more on ads in 2010 and feels social media is still growing in its impact for brands. Mobile will grow due to the iPod’s popularity.